University of Northern Iowa

Jpec Logo

Entrepreneurship Minor & Certificate

Students in academic entrepreneurship class

 

Most universities house their entrepreneurship programs in their Departments of Management; at UNI we do not. We understand that the primary aspects of entrepreneurship are marketing based -- what are you selling to whom at what price and why you are selling it to that person. In short, what need or want are you satisfying or what problem are you solving. Understanding this distinction has allowed us to develop an academic curriculum that truly focuses on starting and managing early-stage companies. 

In the Minor and Certificate programs, each student will use the business model canvas to evaluate a business idea, develop financial projections, further develop the business through a business plan, and work with a real company or organization on a strategic or tactical challenge in the company (semester-long experiential project). 

Entrepreneurship Minor (21 hours)

  • BUSINESS 2010 Entrepreneurial Fundamentals (sophomore standing; fall only course)  3 hours
  • ECON 1031  Introduction to Economics (ECON 1041 and ECON 1051 will substitute for ECON 1031.)  3 hours
  • MKTG 2110  Principles of Marketing (pre-requisites; sophomore standing; CBA Admittance; non-business majors must take a non-business section)  3 hours
  • MKTG 3583/5583  Entrepreneurship (pre-requisites; fall only course)  3 hours
  • MKTG 3586/5586  Entrepreneurial Strategy (pre-requisites; spring only course)  3 hours
  • Field of Study course  Course selected from approved list for the student's declared major or with Marketing Department Head approval  3 hours
  • Marketing Elective  Course selected from approved list below (pre-requisites and junior standing necessary)  3 hours
    • MKTG 3113/5113  Consumer Behavior
    • MKTG 3116/5116  Marketing Research
    • MKTG 3143  Advertising and Promotion
    • MKTG 3146  Digital Advertising
    • MKTG 3153  Personal Selling
    • MKTG 3154  Sales Management
    • MKTG 3156  Services Marketing
    • MKTG 3163  Distribution and Logistics
    • MKTG 3166  Retail Management
    • MKTG 3173  New Product Management
    • MKTG 3176/5176  Global Marketing
    • MKTG 3178/5178  Global Trade Practices
    • MKTG 3595  Value-based Pricing

Certificate in Entrepreneurship (15 hours)

  • BUSINESS 2010 Entrepreneurial Fundamentals (sophomore standing; fall only course)  3 hours
  • ECON 1031  Introduction to Economics (ECON 1041 and ECON 1051 will substitute for ECON 1031.)  3 hours
  • MKTG 2110  Principles of Marketing (pre-requisites; sophomore standing; CBA Admittance; non-business majors must take a non-business section)  3 hours
  • MKTG 3583/5583  Entrepreneurship (pre-requisites; fall only course)  3 hours
  • MKTG 3586/5586  Entrepreneurial Strategy (pre-requisites; spring only course)  3 hours​

For more information on the minor or certificate, contact the JPEC in BCS 128, 319-273-5732 or jpec@uni.edu or the Department of Marketing in CBB 336 or 319-273-2955.