Most universities house their entrepreneurship programs in their Departments of Management; at UNI we do not. We understand that the primary aspects of entrepreneurship are marketing based -- what are you selling to whom at what price and why you are selling it to that person. In short, what need or want are you satisfying or what problem are you solving. Understanding this distinction has allowed us to develop an academic curriculum that truly focuses on starting and managing early-stage companies.
In the Minor and Certificate programs, each student will use the business model canvas to evaluate a business idea, develop financial projections, further develop the business through a business plan, and work with a real company or organization on a strategic or tactical challenge in the company (semester-long experiential project).
Entrepreneurship Minor (21 hours)
- BUSINESS 2010 Entrepreneurial Fundamentals (sophomore standing; fall only course) 3 hours
- ECON 1031 Introduction to Economics (ECON 1041 and ECON 1051 will substitute for ECON 1031.) 3 hours
- MKTG 2110 Principles of Marketing (pre-requisites; sophomore standing; CBA Admittance; non-business majors must take a non-business section) 3 hours
- MKTG 3583/5583 Entrepreneurship (pre-requisites; fall only course) 3 hours
- MKTG 3586/5586 Entrepreneurial Strategy (pre-requisites; spring only course) 3 hours
- Field of Study course Course selected from approved list for the student's declared major or with Marketing Department Head approval 3 hours
- Marketing Elective Course selected from approved list below (pre-requisites and junior standing necessary) 3 hours
- MKTG 3113/5113 Consumer Behavior
- MKTG 3116/5116 Marketing Research
- MKTG 3143 Advertising and Promotion
- MKTG 3146 Digital Advertising
- MKTG 3153 Personal Selling
- MKTG 3154 Sales Management
- MKTG 3156 Services Marketing
- MKTG 3163 Distribution and Logistics
- MKTG 3166 Retail Management
- MKTG 3173 New Product Management
- MKTG 3176/5176 Global Marketing
- MKTG 3178/5178 Global Trade Practices
- MKTG 3595 Value-based Pricing
Certificate in Entrepreneurship (15 hours)
- BUSINESS 2010 Entrepreneurial Fundamentals (sophomore standing; fall only course) 3 hours
- ECON 1031 Introduction to Economics (ECON 1041 and ECON 1051 will substitute for ECON 1031.) 3 hours
- MKTG 2110 Principles of Marketing (pre-requisites; sophomore standing; CBA Admittance; non-business majors must take a non-business section) 3 hours
- MKTG 3583/5583 Entrepreneurship (pre-requisites; fall only course) 3 hours
- MKTG 3586/5586 Entrepreneurial Strategy (pre-requisites; spring only course) 3 hours
For more information on the minor or certificate, contact the JPEC in BCS 128, 319-273-5732 or jpec@uni.edu or the Department of Marketing in CBB 336 or 319-273-2955.
