University of Northern Iowa

JPEC logo

New Look, Same JPEC

Posted on Wednesday, October 24th, 2018

It’s no secret that the logo an organization chooses can define them for years to come. Look at Nike, Coca Cola, McDonalds, Apple, and even Starbucks. You see their logo and you are instantly reminded that you haven’t been there in awhile or even just reminded that you really like their product. A logo really creates a story for customers and that’s why we thought it was a good time for us to go on the hunt for a new one. We decided that we wanted a fresh and new look!

We teamed up with Wes Merrill, a past JPEC student, to create a whole new look for our center. Throughout the process we had several meetings with Wes and worked on narrowing it down to a certain logo and words that best aligned with our brand until we got exactly what we wanted. Our new look best describes JPEC for what it is, a journey worth exploring.