Panther Biz Hub
The Panther Biz Hub, “The Hub” is a student-led program based out of the University of Northern Iowa’s John Pappajohn Entrepreneurial Center. Since its establishment in 2018, the Panther Biz Hub has helped over 30 small businesses across Iowa with their digital marketing needs, digital education, and overall web presence. Opportunities for businesses include participation in in-class projects within the UNI College of Business, digital marketing assistance by way of advertising / social media marketing campaigns, and overall digital strategy.
The Hub now offers a comprehensive database of educational tools, including 300+ free online courses for small business owners who are motivated to learn and grow their business skills. Create your free account with the button below, or contact pantherbizhub@uni.edu for one-on-one digital marketing assistance.
During our project, the Panther Biz Hub demonstrated leadership and organizational skills by keeping to a schedule and completing the project on time. The results we received were very professional and far beyond our expectations. We have received many compliments on our new brand and have noticed an increase in business as a result of our new social media presence.
Stay relevant
Students work to perform market research on several different industries while staying up to date on the latest tactics for digital marketing. Students of the PBHQ have experience in various realms of digital marketing including; creating brand related content, organizing and scheduling a content calendar, implementing strategic advertising campaigns, developing and growing social platforms, and running and monitoring Facebook Advertising.
Beyond those skills, the PBHQ creates an intense detailed report for each of their clients. The report includes a summary of what they did for the client, why they decided to implement these decisions, and how the business can continue or alter these tactics in the future.